The Muscat Media Group (MMG) has signed an agreement with Dotmount Communications Group (DCG), a worldwide provider of media research, press releases distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals. Based on the agreement, Dotmount Communications will handle press release distributions for all MMG brands and platforms, including audio-visual, print and digital; around the world, effective May 1, 2023.
Dotmount Communications is a global strategic communications and consultancy firm that utilizes an in-depth understanding of public, commercial, and political drivers to provide strategic counsel and meet complex communications challenges.
This partnership will strengthen Muscat Media Group’s position as a leading premium content provider, publisher and broadcaster by providing a wider reach and new opportunities to trailblazing brands and advertisers across markets.
Commenting on the agreement, Chief Executive Officer, Muscat Media Group, Ahmed Zadjali said: “We have recently announced our transformation strategy to become a data-led, technology-enabled, digital-first, social-first media hub, and to create quality smart content that is unique and exclusive, reinforcing MMG’s position as the leading trusted source for news and information from and to the Middle East.
“We have set ambitious performance targets for ourselves, and strategic partnerships have always been a critical success factor. With the signing of this agreement, we are announcing Dotmount Communications as a key strategic partner to Muscat Media Group. This partnership allows for optimization, efficiencies, and revenue enhancement that ultimately will result in a better experience for our users and advertisers, as well as yield higher returns for our shareholders. We are excited about this partnership and eager to begin working together with the teams at Dotmount Communications.”
On his part Adedotun Olaoluwa, President, Dotmount Communications, said:
“This partnership reinforces our objectives of giving clients in the region access to our extensive experience in digital transformation and data analysis, including the use of artificial intelligence. Through this, we can stimulate creativity and competitiveness and unlock innovative opportunities provided by our company’s expanding network and strategic services. With such partnerships, we aim to strengthen Dotmount Communications’s regional position and support the media sector’s development by introducing exceptional solutions for media outlets, including their digital platforms and social networks.
“This partnership also reinforces Dotmount Communications’s portfolio of premium media outlets and provides new ways for our clients to reach their target audiences. We’re looking forward to exploring innovative opportunities across the full breadth of SMMG’s media titles, including its high-growth digital and social platforms.”