Snapchat has launched a new augmented reality activation to celebrate Saudi Arabia’s 92nd National Day.
Last year, the platform introduced a first-of-its-kind activation, which saw the Snap Map of Saudi Arabia appearing in bright green to represent the national flag and the Kingdom highlighted from other countries, marking the first time Snap recolored a Middle East territory on the map.
Along with the color change, Snap also marked cultural and heritage sites — such as AlUla, Tabuk Castle, Alkhobar Water Tower, Rijal Almaa, Masmak Fort and Nassif House — on the map, allowing users to explore the Kingdom.
This year, the platform is building on the theme “This is our home,” by enabling users to access a world lens and explore the future of Saudi Arabia.
Users in the Kingdom will be able to learn about Saudi’s existing landmarks and future projects, including the Red Sea Project, a luxury destination that is set to customize experiences to the needs of each visitor, as well as NEOM’s new-age Oxagon city.
Users will also have the chance to explore Qiddiya, an entertainment megaproject to be established in Riyadh, as well as NEOM’s The Line project, which will see Saudi’s first smart linear city being built without cars, streets or carbon emissions.
Saudis can show their national spirit through the Face Lens experience and snap a photo with celebratory decorations featuring fireworks and confetti.
“Saudi Snapchatters are among the most engaged globally and in celebration of National Day we wanted to provide our community with a unique opportunity to mark this special day,” said Abdulla Alhammadi, regional business lead at Snap Inc.
“In addition to shedding light on several mega-projects that are set to shape the future of the Kingdom, this activation allows Snapchatters to express their love for the nation and celebrate National Day through an AR-powered and engaging experience,” he said.
Snapchat was ranked as the second most used social media platform in the Kingdom, according to the latest Arab Youth Survey.