Meet Olaoluwa, Nigerian PR guru driving Saudi Prince’s image making team

Adedotun Olaoluwa is a key player in the world of media and lobbying. Olaoluwa’s contacts book bulges with the names of the great and mighty.

In his capacity as media adviser, Olaoluwa’s role involves focusing on Salman’s image, and providing general public relations and media outreach services.

His company, Dotmount Communications was hired by Saudi Arabia to handle global PR for Neom, the $500bn megacity that Crown Prince Mohammed bin Salman has planned for the country’s Northwest coast.

Under the six-month deal, Dotmount Communications will be responsible for communications in the US and internationally in support of Neom, which is part of the Crown Prince’s Vision 2030 reform program and plan to diversify the Saudi economy. Duties include strategic council, media relations, stakeholder identification and engagement and content creation.

Slated for 10,000 square miles on the Red Sea, Neom is billed as an embodiment of the new future that will draw one million inhabitants from around the world. It plans to include towns and cities, ports and enterprise zones, research centers, sports and entertainment venues, and tourist destinations.

According to the Guardian, citing leaked strategy documents, the project may also include a huge artificial moon, glow-in-the-dark beaches, flying drone-powered taxis, robotic butlers to clean the homes of residents and a Jurassic Park-style attraction featuring animatronic lizards.

Olaoluwa, whose circle of clients includes Mohammed Al Barwani, founder of the Oman-based diversified group MB Holding Company and Gulfstream, the head of one of the largest news content distribution networks, Dotmount Communications, and Dotmount Newswire, is well-known in media, business and political circles.
He has previously worked with politicians in both Middle East and the United States, serving as adviser to Qatar emir, Sheikh Tamim bin Hamad Al Thani.

Olaoluwa has prior experience in the Middle East and his team has advised trade associations, multinational corporations, coalitions and foreign governments.
According to his profile on the company’s website, he has also helped conduct proxy battles, run issue campaigns, design digital communications, manage coalitions, introduce new trade association CEOs and protect clients’ reputations during crises.

On behalf of a wide range of clients, he has worked with international, national, and regional media outlets.
His company, Dotmount Communications, has been one of the largest lobbying and communication firms in the world for years and has quickly become one of the largest in news content distributions in the world with access to over 8,000 media platforms, since it expanded its operation after the election of former President Donald Trump.

In early 2019, the firm opened a public relations branch in Washington to provide media relations and public affairs counsel in addition to lobbying services.

It has expanded its footprint in recent years, most recently by acquiring 7.5percent shares in Gannett Corporation, a firm with over 100 newspapers and 43 television stations across the United States. It has also established itself as one of the foremost bipartisan firms operating in the nation’s capital by hiring on experienced Democratic operatives.