Telfaz11 acquires creative agency SHIFT

DUBAI: Saudi studio Telfaz11 has announced the acquisition of SHIFT, a regional creative advertising and marketing agency.

The acquisition will see the two companies combine their talent and client base to deliver creative campaigns.

“This acquisition creates many advantages for our marketing clients through the strength of our complementary offerings,” said Alaa Fadan, CEO and co-founder of Telfaz11.

“The combination will both streamline operations and enhance efficiencies across the board while allowing us to serve an even larger group of local and international clients,” he added.

The move will merge SHIFT’s marketing expertise with Telfaz11’s film, TV and storytelling capabilities, “further positioning Telfaz11 as a formidable force in the growing local marketing services industry,” said Fadan.

The newly merged company will continue to be based in Riyadh with offices in Dubai and an upcoming one in the Kingdom’s media production hub NEOM.

Earlier this month, Telfaz11 signed a deal with NEOM to cooperate on at least nine TV and film productions over the next three years, as well as set up an office in NEOM by the end of the year, which is “part of a strategic move that will facilitate our vision for expansion in the Kingdom,” Fadan told Arab News in a separate interview.

Founded in 2013, SHIFT’s portfolio of clients includes over 100 local and international brands such as STC, Alinma Bank, and P&G.